When the 'My Blue Nose Friends' brand was around four years old it was decided it was due a bit of a revamp.  I was briefed to punch up the colours and use some trendy patterns to make the plush toys a bit more funky for the early fans who were potentially growing out of the brand.  

Rather than do a simple palette swap I went a step further and developed a whole new character concept pitch made up of themed characters based on a whole bunch of fun stuff rather than just animals.

With this amount of freedom I was in my element, and I'm still proud of the characters I created, even if ultimately it was a bit of an experiment.